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Setting Up a Successful Jewellery Business

By (author) Angie Boothroyd
Format: Paperback / softback
Publisher: Bloomsbury Publishing PLC, London, United Kingdom
Imprint: Bloomsbury Academic
Published: 5th Oct 2017
Dimensions: w 157mm h 235mm d 9mm
Weight: 339g
ISBN-10: 1474241964
ISBN-13: 9781474241960
Barcode No: 9781474241960
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Synopsis
An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business. From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business. Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including: * presenting your brand; * protecting your designs; * how much to charge for your work; * selling to shops, galleries and individuals; * creating your website and driving traffic to it; * managing your time and finances plus other essential business skills. Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward.

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