A seminal book that captures and contextualizes the rapid emergence of an evolutionary media form by connecting the past with the present, while successfully arguing for the legitimacy of Social Media Entertainment as a foundation of our future. -- Jordan Levin, Former CEO of Awesomeness and The WB television network If you really want to understand the convergence between Silicon Valley and Hollywood, read this book. Stuart Cunningham and David Craig have written a superb book on the global transition towards online screen culture. -- Jose van Dijck, author of The Culture of Connectivity and The Platform Society Its easy to say & everythings changed. But its monumental to actually develop a map of the changing economic and cultural dynamics of entertainment production in the age of social media. Cunningham and Craigs masterful book will be foundational for scholars and students for years to come. -- Tarleton Gillespie, author of Custodians of the Internet Provides a remarkably broad, detailed, and necessary guide to these new organizations, economies, and personalities that rival the mass media. This book will guide the future of Media Studies. -- Nancy Baym, author of Playing to the Crowd This is a bold, important book full of thoughtfully researched arguments about how to move the field of media studies forward to address the forms and delivery systems of today. -- Ellen Seiter, author of The Creative Artist's Legal Guide Stuart Cunningham and David Craig have developed a deeply informed, theoretically contextualized set of arguments that come to this: SME is shaking up the media landscape. * International Journal of Communication * Cunningham and Craig examine how social media has changed Hollywood and Silicon Valley ... a good read for students who want to go into broad-casting or online media. * Communication Booknotes Quarterly * [This] is a book that digs into what our privacy means in the digital era. The text looks at what is considered privacy by means of the internet, the government, and ourselves as users [...] This book is a good reader for anyone who is a user of one or multiple accounts on the internet whether it is business or personal. * CBQ *