"The book gives a practitioner perspective on how financial firms shall embrace SMAC technologies to stay relevant and competitive. An interesting read." -- N.R. Narayana Murthy, Founder, Infosys

"We are living in an interesting era where Social, Mobility, Analytics & Cloud (SMAC) are disrupting traditional business models. Established industries like banking are rapidly transforming themselves: banks are becoming software companies that happen to have a banking license by tapping into these capabilities to provide superior client experience. 'SMACing the Bank' by Maiya and Balaji provides a great overview of the tools and templates from a practitioner's perspective to enable the transformation." -- Siew Choo Soh, Managing Director, Group Head of Core Systems Technology at DBS Bank

"Social platforms, Mobility, Analytics (Data) & Cloud computing (SMAC) are changing the way how both businesses and customers are engaging with each other. These platforms are challenging established businesses and pushing them to new ways of providing products and services, when and where the customer wants. 'SMACing the Bank' by Balaji Raghunathan and Rajashekara Maiya provides a good overview of the tools and techniques from a practitioner's perspective so that businesses, especially financial enterprises, can plan for the transformation." -- Ramadurai Ram, SVP and Head of Digital IT, Fifth Third Bank, Cincinnati

"Digital transformation leveraging SMAC technologies is one of the most happening areas in the Banking and Financial services industry. However, the buzz words and noise surrounding Digital often clutter the minds of those implementing digital transformation initiatives with misconceptions. Balaji and Rajashekar Maiya have ensured that they go beyond buzzwords in this book. They have not only demystified Social, Mobile, Analytics and Cloud technologies for the business owners, analysts and product managers, but also