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Retailing in Emerging Markets

Format: Paperback / softback
Publisher: Bloomsbury Publishing PLC, London, United Kingdom
Imprint: Fairchild Books
Published: 16th Nov 2017
Dimensions: w 146mm h 229mm d 29mm
Weight: 705g
ISBN-10: 150131906X
ISBN-13: 9781501319068
Barcode No: 9781501319068
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Synopsis
Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. New to this Edition * Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges * Increased coverage of the legislative landscapes and long-term economic outlooks for each country * Updated and new chapter case studies analyze the expansion strategies of international retailers * New Chapter Summaries and Critical Thinking Questions offer additional learning tools * Includes 60% new photos and current maps to bring the chapters to life * Expanded contributor biographies highlight the expertise of each scholar

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If you are looking for a text that provides a clear and concise introduction to global retailing, this is the text for you. The text provides instructors with ancillary materials that can be adapted to a student's learning outcomes and assessments. -- Leo Archambault, Mount Ida College, USA An easy-to-read, student-friendly overview of emerging global markets. -- Barbara Stewart, University of Houston, USA Retailing in Emerging Markets is a comprehensive analysis of the current challenges and opportunities that the retail industry needs to consider when expanding into these new areas. -- Catharine Weiss, Lasell College, USA