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Metadata Essentials

Proven Techniques for Book Marketing and Discovery

Edited by Jess Johns
Format: Hardback
Publisher: Graphic Arts Books, Portland, United States
Published: 5th Jun 2018
Dimensions: w 191mm h 235mm d 13mm
Weight: 537g
ISBN-10: 1513260901
ISBN-13: 9781513260907
Barcode No: 9781513260907
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Synopsis
". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book Review Metadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata. Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter. Enhance the metadata that yields proven results Boost title discovery Increase online conversion rates Save time and money

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