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Digital Tools for Academic Branding and Self-Promotion

Advances in Educational Marketing, Administration, and Leadership

Format: Hardback
Publisher: IGI Global, Hershey, United States
Published: 30th Nov 2016
Dimensions: w 216mm h 280mm d 17mm
Weight: 980g
ISBN-10: 1522509178
ISBN-13: 9781522509172
Barcode No: 9781522509172
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Synopsis
Reputation can be a pivotal factor to potential success throughout one's academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.

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