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A History of Cadbury

By (author) Wordsworth, Diane
Format: Paperback / softback
Publisher: Pen & Sword Books Ltd, Barnsley, United Kingdom
Imprint: Pen & Sword History
Published: 1st May 2019
Dimensions: w 193mm h 229mm d 15mm
Weight: 440g
ISBN-10: 1526751666
ISBN-13: 9781526751669
Barcode No: 9781526751669
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Synopsis
When John Cadbury came to Birmingham in 1824, he sold tea, coffee and drinking chocolate in a small shop on Bull Street. Drinking chocolate was considered a healthy alternative to alcohol, something Cadbury, a Quaker, was keen to encourage. In 1879, the Cadburys moved to Bournville and created their factory in a garden' - an unprecedented move. It is now ironic that today's Bournville is surrounded by that urban sprawl the Cadburys were so keen to get away from. This book looks at some of the social impact this company has had since its inception, both on the chocolate and cocoa business in general and on the community at large, both within and without the firm of Cadbury. In 2024, Cadbury's will be celebrating 200 years of the first store opening. This is the story of how the company began, how it grew, and how they diversified in order to survive.

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