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Brand Identity Essentials

100 Principles for Designing Logos and Building Brands

Genres: Graphic design
Format: Hardback
Publisher: Quarto Publishing Group USA Inc, United States
Imprint: Rockport Publishers Inc.
Published: 1st Oct 2010
Dimensions: w 223mm h 255mm d 19mm
Weight: 970g
ISBN-10: 159253578X
ISBN-13: 9781592535781
Barcode No: 9781592535781
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Synopsis
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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