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Typography Essentials

100 Design Principles for Working with Type. Design Essentials 2

By (author) Ina Saltz
Format: Paperback / softback
Publisher: Quarto Publishing Group USA Inc, United States
Imprint: Rockport Publishers Inc.
Published: 1st Sep 2011
Dimensions: w 277mm h 217mm d 16mm
Weight: 706g
ISBN-10: 1592537405
ISBN-13: 9781592537402
Barcode No: 9781592537402
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Synopsis
A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize-but not to oversimplify-the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional. New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

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