🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£18.99
Out of Stock

American Avatar

The United States in the Global Imagination

By (author) Barry A. Sanders
Format: Hardback
Publisher: Potomac Books Inc, Dulles, United States
Published: 31st Oct 2011
Dimensions: w 150mm h 230mm d 23mm
Weight: 497g
ISBN-10: 1597976814
ISBN-13: 9781597976817
Barcode No: 9781597976817
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Since September 11, 2001, the extensive literature on the United States' image abroad, by popular pundits and academics alike, leaves the reader with a false impression that foreigners' views of America are normally negative and impervious to change. In fact they are complex, emotional, frequently internally contradictory, and often change quickly. Barry A. Sanders corrects this misimpression with a rigourous and insightful textual analysis of the roots of people's views of the United States and what can be done to alter them. According to Sanders, the attitudes a person expresses about the United States consist of two separate components: the person's memory bank of images (informed by American geography, people, philosophy, history, and foreign policy) and a predisposition or bias that influences which images are called forth from memory. Opinion surveys, such as the Pew Global Attitude Survey, only record the spoken result of this two-step process in their tabulation of"favourable" or "unfavourable" comments. They necessarily fail to see the underlying complexity. Examining the biases or predispositions that guide people in selecting among the myriad stored images to express an opinion on a given day, Sanders analyses both anti-American and pro-American biases but focuses on the former, explaining which criticisms should be heeded when crafting foreign policy and communicating national objectives to friends and foes alike.

New & Used

Seller Information Condition Price
-New
Out of Stock

What Reviewers Are Saying

Be the first to review this item. Submit your review now