The Billion Dollar Byte equips high-level businesspeople and technologists with the tools and strategies to leverage Big Data to drive ethical "Good Profit." Traditional legacy companies need a framework for making data strategy central to their business models in the same way that the newer Digital Native companies have. The Billion Dollar Byte provides that framework by providing concrete models for creating smart data infrastructures, accurately weighing the value of data and data systems, investing in the right technologies, hiring entrepreneurial people with tech skills, leveraging the full value of data, and much more. It aims to help companies aligns their data strategy with their business model. There is a special importance placed on attracting and retaining the right entrepreneurial-minded technologists that can help leverage data for profit.