'Anyone interested in a thoughtful, well-done text on how to do high-quality business analytical data modelling should definitely proceed with this book.' -- David Hay * CEO * '"Modelling Business Information" provides an introduction to data modeling, to the nomenclature used by common modeling techniques, and to techniques for representing common patterns. This is a useful book for business analysts who are creating the information model as well as for business and IT users who need to understand a data model.' -- Keith W. Hare * Senior Consultant * 'Keith Gordon's wonderfully compact yet thorough introduction to business-friendly information modelling is a terrific contribution to the field. Globally, there's a surge of interest in data modelling as a powerful tool for improving communication, especially with professionals who used to think business-oriented entity-relationship modelling didn't need to be in their tool kits. Business analysts, Agile developers, data scientists, big data specialists, and other professionals will all benefit from Keith's work.' -- Alec Sharp * Senior Consultant, Clariteq * 'As the roles of Data and Business Analysts become more intertwined, this book is timely in its publication. Businesses often fail to recognise information is a key resource and are confused by how it is presented or overwhelmed its complexity during use. Keith brings to the forefront of the readers mind the importance of communicating and analysing the relationship between Business, Information, Systems and Data, and the value in developing models cooperatively, gaining "consensus, not perfection" from stakeholders. Simple everyday examples and analogies to support the readers understanding and make the subject more relatable are used.

I enjoyed reading the book and completing the exercises. An excellent learning aid for Analysts who are new to modelling or need reminding of good practice.' -- Katie Walsh * Business Analyst and Mentor *