Seller
Your price
£91.98
RRP: £110.00
Save £18.02 (16%)
Dispatched within 2-3 working days.
Dressing for Austerity
Aspiration, Leisure and Fashion in Post-war Britain. Dress Cultures
By (author)
Dr Geraldine Biddle-Perry
Genres:
History of fashion, Postwar 20th century history, from c 1945 to c 2000, Social & cultural history, Fashion & society
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
A new look for Austerity...The coldest winter on record, rationing, successive economic crises, bombed out towns and cities; with some justification 'Austerity Britain' in the late 1940s is coloured in the popular imagination in tones of drab. Dressing for Austerity shines a light on alternative visions of post-war optimism and aspiration. It traces how, set against the Labour government's philosophy of 'Austerity by design' in a climate of post-war idealism, the desire for affordable fashionable clothing, access to leisure, and the health, time and money to enjoy them became totemic symbols of post-war ambition that impelled new strategies of state control and consumer agency. The book examines the immediate post-war period - its politics, its fashions and its people - in new ways and on its own terms as a critical tipping point in the making of modern Britain. New & Used
| Seller | Information | Condition | Price | |
|---|---|---|---|---|
 | - | New | £91.98 + FREE UK P & P |
What Reviewers Are Saying
'Dressing for Austerity is so much more than a history of fashion in post-war Britain. It shows the potential of an approach that connects dress to changes in politics, culture, manufacturing technologies, leisure and forms of citizenship - this is a significant contribution to the wider history of the late 1940s and the way that the period shaped consumption cultures, identities and social attitudes in the following decades.' - David Gilbert, Professor of Urban and Historical Geography, Royal Holloway University of London