The book is enlivened by fascinating case studies * Financial Times * A very accessible and engaging book -- Frank Dillon * Irish Times * [The ideas of Radjou and Prabhu] are exciting because they challenge many fundamental assumptions about how and why companies innovate; and they are important because frugal innovation is an idea of and for our times. This book will accelerate the re-invention of how we understand and practice innovation. -- Stuart Crainer & Des Dearlove, founders, Thinkers50 The practical roadmap and numerous cases in this book find the beat of the new customer-led world order -- where velocity, synergy, empathy and involvement come standard. The future will be about doing more with less, and here we see how. -- Kevin Roberts, CEO Worldwide, Saatchi & Saatchi A vivid picture of how business can blend values and quality to deliver the personal and social balance that 21st century consumers want. -- Mike Barry, Director of Sustainable Business (Plan A) at Marks & Spencer The book is of great relevance to the financial services industry and banks like Barclays that are working with new technologies and start-ups to help customers manage their finances better. -- Elisabetta Osta, Managing Director, Design Office Information, Insight & Innovation Team, Barclays Bank With the cost of R&D increasing year on year, it is important for pharmaceutical companies to keep a focus on ensuring positive returns from investment in R&D and innovation. Frugal Innovation is a timely book that provides insightful and practical guidance to firms trying to do more with less. -- Stephen Mayhew, Head, R&D Strategy Development, GSK Frugal Innovation insightfully articulates how Western companies can evolve to capture opportunities presented by the burgeoning 'do more with less' economy. -- Dominic Barton, Global Managing Director, McKinsey & Company