This Handbook presents insights from the expanding field of behavioral economics. The unique collective volume integrates behavioral concepts into the study of industrial organization to enhance understanding and interest in the subject. The Handbook of Behavioral Industrial Organization explores numerous critical topics including relative thinking, salience, shrouded attributes, overconfidence, status quo bias, identity and motivated reasoning (including cognitive dissonance and confirmation bias). Each of these behavioral concepts is linked to industrial organization and considers multiple industries in order to present a well-rounded and composite approach. Additional chapters focus on industry issues such as the sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. Throughout the Handbook authors use a variety of research methods such as literature surveys, experimental and econometric research, and theoretical modelling to promote accessibility to a wide audience. Researchers, academics and economists in the fields of behavioral economics, industrial organization, regulation and consumer psychology will find this book stimulating and useful. Contributors include: O.H. Azar, J.P. Berkowitz, J.V. Butler, Y. Cao, S.M. Chowdhury, D. Coates, C.A. Depken, R. Eisenhuth, X. Gabaix, J.M. Gandar, F. Herweg, C. Horton Tremblay, B.R. Humphreys, D.R. Just, D. Laibson, E. Lukinova, S. Martin, A.A. Mazooz, D. Muller, D. Murphy, M. Myagkov, A. Neuhierl, E. Schroeder, D.F. Stone, V.J. Tremblay, D.E. Waldman, P. Weinschenk, W. Wilson, D.H. Wood