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New Perspectives in Luxury Branding

Emerald Gems

Format: Paperback / softback
Publisher: Emerald Publishing Limited, Bingley, United Kingdom
Imprint: Emerald Group Publishing Limited
Published: 29th Oct 2015
Dimensions: w 170mm h 244mm d 12mm
Weight: 369g
ISBN-10: 1785608630
ISBN-13: 9781785608636
Barcode No: 9781785608636
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Synopsis
New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

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