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A Practical Guide to Negotiation
Create Winning Agreements. Practical Guide Series
Synopsis
Collaborate to get better agreements for everyone.
Negotiation doesn't have to be a fight to get what you want at the expense of the other side. In fact, you'll create better deals and better relationships through collaboration.
Gavin Presman's ethical and mutually-beneficial approach shows you how to prepare for and engage in every negotiation - whether you're drawing up a contract with a client, buying a house or settling family disagreements.
With step-by-step guidance, checklists and amusing and relatable examples, this guide will improve the negotiating skills of any reader, enhancing personal and professional relationships in the process.
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What Reviewers Are Saying
'I particularly like the practical advice and step-by-step guides to applying this strategy in all areas of your life where you need to seek agreement. If there is one book about negotiation I can thoroughly recommend you have on your shelf, it's this one.' * Kathleen Saxton, Founder and CEO, The Lighthouse Company * 'Gavin's is a special gift. If this is your first exposure to his talent, you are in for a treat.' * Marc Nohr, CEO, Fold7, former FT Columnist and Founder of Kitcatt Nohr * 'A brilliantly stimulating reminder of how a handful of simple techniques can transform what we achieve when properly prepared. Gavin has created the go-to book for everyone.' * Bruce Daisley, VP Europe, Twitter * 'An honest, practical and enjoyable guide to the art of negotiation. I would recommend A Practical Guide to Negotiation to any salesperson, buyer or manager in any field.' * Mike Morton, Leadership and Influence Trainer * 'Gavin's book is transformational because it provides the solid steps needed for effective negotiation in a simple format that allows people to use it.' * Steven Fine, Master Practitioner, Lumina Learning * 'I recommend that everyone in my team reads this book; if you want your teams to be more successful, I suggest you recommend that they read it too.' * Naren Patel, CEO, Primesight *