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Corporate Social Responsibility, Sustainability, and Ethical Public Relations
Strengthening Synergies with Human Resources. The Changing Context of Managing People
Nowhere is the study of workplace ethics more relevant today than in the context of empowering organizations to meet their goals in corporate social responsibility and sustainability (CSR/S). Aimed at helping organizations uphold their commitments to people and the planet as well as profit, these are core goals towards which both PR and HR departments now work.
However one major stumbling block is the fact that while internal departments may regularly work closely when managing and communicating with employees, the communication flow tends to be top down. In order to create more socially responsible, sustainable, and ethical organizations, the communication flow must be more organic and bilateral. The question of how both teams could work together on a more even playing field has escaped scholarly inquiry for years.
Corporate Social Responsibility, Sustainability, & Ethical Public Relations: Strengthening Synergies with Human Resources examines ways to make CSR/S an integrated ingredient and ethical hallmark for an organization's culture. Here authors from around the globe use a variety of research methods to offer practical, empirical findings, exploring opportunities for employees to serve as a conduit for organizations' CSR/S goals. This book shows how HR-PR department cooperation can fulfil the role of organizational conscience, helping for-profits and non-profits to navigate toward greater CSR/S.
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This volume contains 11 chapters that consider ways that human resources and public relations can integrate corporate social responsibility or sustainability into organizational culture. Communications scholars from the US and Rwanda examine the rivalry between internal public relations and human resources departments and how they can work together for corporate social responsibility and sustainability; sustainability-related discussion on Twitter feeds; how corporate communicators and human resources professionals can foster volunteer activities and youth engagement as evidence of corporate social responsibility and sustainability commitment; how Michigan corporations use corporate social responsibility initiatives to attract, engage, and retain job-seeking Millennials; and corporate social responsibility and volunteer employees at a benefit corporation. Others address university social responsibility practices in Rwanda; creating a transparent and authentic corporate social responsibility program that builds community relations and value for stakeholders in sub-Saharan Africa; how corporate social responsibility can be an integral part of organizational culture; why companies create special hiring programs for military veterans and Olympic athletes and coordination between human resources and public relations to personalize corporate social responsibility; problems associated with not being able to activate corporate social responsibility values among employees during legitimacy controversies, specifically Mylan's EpiPen controversy; and the relationship between corporate social responsibility and public relations in the gaming industry.--Annotation (c)2018 "(protoview.com) "