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Mastering Business for Strategic Communicators
Insights and Advice from the C-suite of Leading Brands
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Synopsis
The most successful communication professionals are no longer just communication experts-they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen.
Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP.
This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today's most well-known brands and organizations. New & Used
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What Reviewers Are Saying
Veterans of marketing and business communication help communications professionals think like business people in order to contribute to the company and further their career. They cover communications, business acumen, and the C-suite; finance and investor relations; human resources and employee engagement; corporate strategy, innovation, and legal; marketing, brand, and data analytics; social responsibility and transparency; and communication and corporate transformations. Among the topics are why business acumen matters more than ever, the partnership between corporate communications and investor relations, driving to the right place: aligning communications with business goals and objectives, how communicators can help corporations make a difference, and communications leadership that strong leaders expect. -- Annotation (c)2017 * (protoview.com) * Building deeper competencies in business helps strategic communicators gain traction with the many silos of the typical corporate C-suite. Mastering Business for Strategic Communicators makes the case that these competencies empower communicators to counsel and serve as integrators of many strategic priorities beyond communication...
The overall tone of the book is invitational to new practitioners, as well as to those who would seek more responsibility. Many practitioners discuss their mistakes, their influences, and their own learning through trial and error. In sum, these authors' views of the power of communication should both inspire and instruct. -- Jacqueline Lambiase * CBQ CRITICAL REVIEWS, Long Essays, Communication Booknotes Quarterly, 49:4, 112-136 *
The overall tone of the book is invitational