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Smart Things to Know About E-Business

Smart Things to Know About (Stay Smart!) Series

By (author) Michael J. Cunningham
Format: Paperback / softback
Publisher: John Wiley and Sons Ltd, Oxford, United Kingdom
Imprint: Capstone Publishing Ltd
Published: 9th Jan 2002
Dimensions: w 175mm h 211mm d 22mm
Weight: 425g
ISBN-10: 184112169X
ISBN-13: 9781841121697
Barcode No: 9781841121697
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Synopsis
Smart Things to Know About E-Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e-business as well as actual experiences and practical cutting edge tips from today's hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e-commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e-business hotshots with the secrets of success. Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.

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