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Ultimate Book of Business Brands

Insights from the World's 50 Greatest Brands. The Ultimate Series

Format: Paperback / softback
Publisher: John Wiley and Sons Ltd, Oxford, United Kingdom
Imprint: Capstone Publishing Ltd
Published: 29th Oct 2002
Dimensions: w 164mm h 236mm d 19mm
Weight: 425g
ISBN-10: 1841124397
ISBN-13: 9781841124391
Barcode No: 9781841124391
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Synopsis
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

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