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Film Marketing into the Twenty-First Century

Format: Paperback / softback
Publisher: Bloomsbury Publishing PLC, United Kingdom
Imprint: BFI Publishing
Published: 26th Oct 2015
Dimensions: w 142mm h 232mm d 17mm
Weight: 370g
ISBN-10: 1844578380
ISBN-13: 9781844578382
Barcode No: 9781844578382
Synopsis
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

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