Flower arranging has always been popular as a hobby, but now more and more people are taking floristry up as a full-time career - a real antidote to a desk job that offers far more in the way of creativity. This book is ideal for anyone who has covered the basics and wants to know more, whether you're indulging an interest or serious about starting your own business.Full of step-by-step techniques and a source of great ideas both traditional and modern, "Floristry" contains everything you need to know. Sections on choosing and buying flowers, how to care for them, tools you'll need and colour and design theory cover all the basics. Comprehensive sections then follow with great ideas for every occasion, from gift bouquets and arrangements, to wedding designs, funeral flowers and venue decoration. Fully illustrated throughout with beautiful colour photographs, this is the only book you need to help you become a fabulous florist.