'[This] critical account of the brewer goes to the heart of doing business in challenging markets . . . [a] provocative book.' 'van Beemen, the author of this well-researched and provocative book, has uncovered an astounding counter-story to the corporate spin . . . an almost perfect case study of what can go wrong when globalisation is unleashed in markets with huge financial potential but without the regulatory frameworks present in more stable parts of the world.' 'A brilliant and exhaustive investigation into a corporate giant's claims of its positive actions on that continent.' 'A complex tale of a company operating in a country defined by perpetual conflict and warlordism . . . this book it is an important window into how careless corporate behaviour can impede Africa's development.' 'The unauthorised story of a beer giant's African saga. ... Van Beemen precisely and rigorously ticks off Heineken's excesses and tribulations in Africa. ... For a long time Heineken's management refused to meet the journalist, before changing their minds and giving him interviews almost two years after the book first appeared, which offer a valuable counterpoint and make this remarkable survey all the more balanced.' -- Le Monde 'One of the most readable, nuanced and critical accounts of "multinationals doing business in Africa" . . .Van Beemen uses his unagitated and meticulously researched style to the fullest advantage . . . an excellent book.'