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Synopsis
A comprehensive guide for franchisers, franchisees and their professional advisers. The book covers all aspects of the process, including raising finance, franchise law, the franchise agreement, keeping control of the franchise system and managing the franchise process. It includes examples of key documents, including start-up cost charts, cash-flow forecasts and franchise agreements, together with a glossary of terms. The text is supported by real-life case histories of successful and unsuccessful franchise operations, with the reasons for their success or failure. New & Used
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