🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£18.46
RRP: £28.00
Save £9.54 (34%)
Dispatched within 2-3 working days.

Fashion Packaging Now

Edited by Chris Huang
Format: Hardback
Publisher: Images Publishing Group Pty Ltd, Mulgrave, Victoria, Australia
Published: 1st Sep 2016
Dimensions: w 210mm h 292mm d 29mm
Weight: 1445g
ISBN-10: 1864706805
ISBN-13: 9781864706802
Barcode No: 9781864706802
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognisable clothing packaging designs. Designers continue to focus their talent by leveraging striking visual devices into an internal and external messaging system via the product's packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more. Fashion Packaging Now presents in highly illustrated, full-colour detail how the brand connects with the item and with the packaging itself, and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well-known brands, such as Adidas, Nike, and Puma. This book will be a source of inspiration for design aficionados, advertising and merchandise managers, students, brand and retail managers, and educators in the product design and graphic design fields.

New & Used

Seller Information Condition Price
-New£18.46
+ FREE UK P & P

What Reviewers Are Saying

Be the first to review this item. Submit your review now