Seller
Your price
£28.00
Relishing Marketing
Illustrations of Food & Drink Packaging
Genres:
Product design, Graphic design, Industrial / commercial art & design, Illustration & commercial art, Sales & marketing, Printing, packaging & reprographic industry
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Synopsis
Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination. New & Used
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