🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£20.51
RRP: £32.00
Save £11.49 (36%)
Dispatched within 2-3 working days.

Rebranding Design

Edited by Johan Debit
Format: Hardback
Publisher: Images Publishing Group Pty Ltd, Mulgrave, Victoria, Australia
Published: 1st Sep 2017
Dimensions: w 226mm h 283mm d 36mm
Weight: 1485g
ISBN-10: 1864707216
ISBN-13: 9781864707212
Barcode No: 9781864707212
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Rebranding is a delicate exercise that can often have many pitfalls, both for the brand that ventures into such a project and for the agency who has been chosen to engage with this process. The business undergoing rebranding must ask the following questions: is this an appropriate time for such substantive work? Are we talking about a soft evolution or metamorphosis? Does this rebranding address a clearly identified problem, and can it represent a genuine asset for development? For designers, even if these questions remain central, other issues also arise: how to produce a distinctive project in the face of a profusion of branding works available online? How to produce relevant and appreciated work in a challenging economic and social environment? This book brings together some of the best rebranding projects in the world and addresses these key issues formally and with real substance. It places the crucial (and sometimes underestimated) role of the brand design into the developmental processes of companies, institutions or associations.

New & Used

Seller Information Condition Price
-New£20.51
+ FREE UK P & P

What Reviewers Are Saying

Be the first to review this item. Submit your review now