🎉   Please check out our new website over at books-etc.com.

Seller
Your price
£40.54
RRP: £54.99
Save £14.45 (26%)
Printed on Demand
Dispatched within 14-21 working days.

Cultural Heritage Marketing

A Relationship Marketing Approach to Conservation Services

By (author) Izabella Parowicz
Format: Hardback
Publisher: Springer Nature Switzerland AG, Cham, Switzerland
Published: 7th Nov 2018
Dimensions: w 153mm h 223mm d 21mm
Weight: 340g
ISBN-10: 3030002861
ISBN-13: 9783030002862
Barcode No: 9783030002862
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services.

New & Used

Seller Information Condition Price
-New£40.54
+ FREE UK P & P

What Reviewers Are Saying

Be the first to review this item. Submit your review now