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Start-up
A Practical Guide to Starting and Running a New Business. Management for Professionals
By (author)
Tom Harris
Genres:
Entrepreneurship, Ownership & organization of enterprises, Corporate finance, Business strategy, Research & development management
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Synopsis
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success. New & Used
| Seller | Information | Condition | Price | |
|---|---|---|---|---|
 | - | New | £34.71 + FREE UK P & P |
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