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Boundary Spanning Elements and the Marketing Function in Organizations

Concepts and Empirical Studies

Format: Paperback / softback
Publisher: Springer International Publishing AG, Cham, Switzerland
Published: 5th Oct 2016
Dimensions: w 156mm h 234mm d 10mm
Weight: 262g
ISBN-10: 3319350161
ISBN-13: 9783319350165
Barcode No: 9783319350165
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Synopsis
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.

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