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The Role of Franchising on Industry Evolution

Assessing the Emergence of Franchising and its Impact on Structural Change

By (author) Rosalind Beere
Format: Hardback
Publisher: Springer International Publishing AG, Cham, Switzerland
Published: 19th May 2017
Dimensions: w 148mm h 210mm d 14mm
Weight: 440g
ISBN-10: 331949063X
ISBN-13: 9783319490632
Barcode No: 9783319490632
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Synopsis
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry's structure from one of fragmentation to one of consolidation.

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