Seller
Your price
£43.57
RRP: £54.99
Save £11.42 (21%)
Printed on Demand
Dispatched within 14-21 working days.
Fraud Prevention in Online Digital Advertising
SpringerBriefs in Computer Science
Genres:
Network hardware, Information retrieval, Computer security, Advertising, Computer fraud & hacking
Trade or Institutional customer? Contact us about large order quotes.
Synopsis
The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud. New & Used
| Seller | Information | Condition | Price | |
|---|---|---|---|---|
 | - | New | £43.57 + FREE UK P & P |
What Reviewers Are Saying
Be the first to review this item.
Submit your review now