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Marketing and American Consumer Culture
A Cultural Studies Analysis
By (author)
Arthur Asa Berger
Genres:
Semiotics / semiology, Cultural studies, Media studies, Market research, Media, information & communication industries
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Synopsis
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. New & Used
| Seller | Information | Condition | Price | |
|---|---|---|---|---|
 | - | New | £37.11 + FREE UK P & P |
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