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Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data

SpringerBriefs in Statistics

Format: Paperback / softback
Publisher: Springer International Publishing AG, Cham, Switzerland
Published: 27th Jun 2018
Dimensions: w 156mm h 234mm d 5mm
Weight: 148g
ISBN-10: 3319917390
ISBN-13: 9783319917399
Barcode No: 9783319917399
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Synopsis
This book deals with problems related to the evaluation of customer satisfaction in very different contexts and ways. Often satisfaction about a product or service is investigated through suitable surveys which try to capture the satisfaction about several partial aspects which characterize the perceived quality of that product or service. This book presents a series of statistical techniques adopted to analyze data from real situations where customer satisfaction surveys were performed. The aim is to give a simple guide of the variety of analysis that can be performed when analyzing data from sample surveys: starting from latent variable models to heterogeneity in satisfaction and also introducing some testing methods for comparing different customers. The book also discusses the construction of composite indicators including different benchmarks of satisfaction. Finally, some rank-based procedures for analyzing survey data are also shown.

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