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Economics and Management of Franchising Networks

Contributions to Management Science

Genres: Franchises
Format: Paperback / softback
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Heidelberg, Germany
Imprint: Physica-Verlag GmbH & Co
Published: 8th Jun 2004
Dimensions: w 156mm h 234mm d 20mm
Weight: 527g
ISBN-10: 3790802026
ISBN-13: 9783790802023
Barcode No: 9783790802023
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Synopsis
Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.

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