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Transformational Products

The code behind digital products that are shaping our lives and revolutionizing our economies. Edition NFO 00

By (author) Matthias Schrader
Translated by Tim Cole
Edited by Eric Doyle
Format: Paperback / softback
Language: English
Publisher: Next Factory Ottensen, United Kingdom
Published: 15th Feb 2018
Dimensions: w 160mm h 230mm d 20mm
Weight: 424g
ISBN-10: 398187112X
ISBN-13: 9783981871128
Barcode No: 9783981871128
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Synopsis
Matthias Schrader deciphers the code behind the Transformational Products, with which Google & Co. successfully reshape entire markets. The book also provides a playbook for the successful development of Transformational Products in the corporate context.

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