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Heritage and Tourism

Places, Imageries and the Digital Age. Landscape and Heritage Studies

Format: Hardback
Publisher: Amsterdam University Press, Amsterdam, Netherlands
Published: 16th Mar 2018
Dimensions: w 156mm h 234mm
ISBN-10: 9462985359
ISBN-13: 9789462985353
Barcode No: 9789462985353
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Synopsis
Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage is presented on the internet. This interdisciplinary book uses humanities and social sciences to analyse the ways that heritage is branded and commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites. The book covers a wide geographic diversity, offering the reader the chance to find cross-cutting themes and area-specific features of the field.

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