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Long-term Impact Of Marketing: A Compendium
By (author)
Dominique M Hanssens
Genres:
Market research
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Synopsis
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important. New & Used
| Seller | Information | Condition | Price | |
|---|---|---|---|---|
 | - | New | £151.49 + FREE UK P & P |
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