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2, 439 Tested Secrets for Direct Marketing Success

By (author) Denny Hatch, Don Jackson
Format: Hardback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw-Hill Contemporary
Published: 1st Jan 1998
Dimensions: w 150mm h 255mm d 29mm
Weight: 960g
ISBN-10: 0844230073
ISBN-13: 9780844230078
Barcode No: 9780844230078
In this volume, over one hundred of the worl d''s leading direct mail authorities explain their time-teste d rules for every aspect of direct marketing, including tele vision, the Internet, letters, alternate media, and telemark eting. '

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