A Grain of Truth
The Media, the Public, and Biotechnology
A Grain of Truth debunks the myth that growing public distrust of genetically modified organisms can be attributed to scientific illiteracy or sensationalistic news stories. Media coverage of these issues has been dominated by the spokespersons of industry_yet evidence of consumer uncertainty has been available all along. The roots of the controversy are visible in press coverage and public opinion polls over the past decade, covering everything from the manufacture of growth hormones used in dairy cows through the cloning of Dolly the sheep to the appearance of the so-called 'terminator gene.' Arguing neither for nor against genetic engineering and other forms of biotechnology, this book charges both media and industry with ignoring the concerns of the general public and encourages greater public debate over biotech and other such complex issues.
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What Reviewers Are Saying
In this carefully crafted analysis, Priest challenges the widespread but simplistic views about the mass media and the public in debates about biotechnology. She provides ample evidence that the public are neither as gullible nor as ignorant as some wouldhave us believe and points the way toward more thoughtful democratic public debate on such issues. Those concerned about biotechnology, the media, or democratic discourse would do well to read this volume....--Lawrence Busch Susanna Hornig Priest presents a dispassionate and well-argued analysis of the notable contrast between the United States and Europe in the public reception of modern biotechnologies. This significant and important book will be of interest to many audiences concerned with the relations among science, the media, and public opinion in contemporary society....--George Gaskell Susanna Hornig Priest brings both intellect and passion to a complex topic. It is tempting to miscast the role of the mass media in contentious issues such as biotechnology, but this book keeps that influence in its proper perspective.....--Sharon Dunwoody There are important messages for all involved in science, public policy, and mass communication, as well as the reader, listener, and viewer. This book must be read by scientists and journalists alike..... Both critics and boosters of biotechnology oversell the media's ability to shape public opinion about biotechnology for good and for ill. This book explains why, and it provides a perceptive analysis--richly illustrated with empirical data and case studies--of how reporters and editors identify sources and frame stories on controversial science. A Grain of Truth is a must-read....--Paul B. Thompson, Michigan State University, W.K. Kellogg Professor of Agricultural, Food, and Community Ethics