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A Practitioner's Guide to Implementing Public Relations

PR in Practice

By (author) Philip Henslowe
Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 22nd Dec 1999
Dimensions: w 135mm h 216mm
Weight: 300g
ISBN-10: 0749418575
ISBN-13: 9780749418571
Barcode No: 9780749418571
ISSN: 2058-5659
Synopsis
Including basic rules and helpful hints, this guide is to used as a handy reference manual for those new to public relations work. It covers: working with suppliers (the brief, contracts, time-tabling, costings, progress chasing, working with publishers, printers, photographers and designers); exhibitions and displays; promotions and functions; writing; sponsorship; crisis management; planning and programming; and the law and ethics.

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