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A Theory of Genericization on Brand Name Change

Studies in Onomastics S. v. 6

By (author) Shawn M. Clankie
Format: Hardback
Publisher: The Edwin Mellen Press Ltd, New York, United States
Imprint: Edwin Mellen Press Ltd
Published: 31st Dec 2002
Dimensions: w 150mm h 210mm d 22mm
Weight: 419g
ISBN-10: 0773469559
ISBN-13: 9780773469556
Barcode No: 9780773469556
Synopsis
Dr. Clankie's investigation of genericization shows conclusively that there is indeed a system underlying the journey from brand name to generic and offers preliminary answers to such questions as why do some brand names become generic whilst others do not and what are the limits (if any) on the path, linguistically and socially, that the process must take. The book also considers a number of important issues: brand names and the law, the relationship of names to other lexical items, cross-cultural aspects of brand names and genericization, and the social foundations of names.

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