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A Touch of Class

Story of Austin Reed

By (author) Berry Ritchie
Format: Hardback
Publisher: James & James (Publishers) Ltd, London, United Kingdom
Published: 1st Jul 1990
Dimensions: h 280mm
ISBN-10: 0907383025
ISBN-13: 9780907383024
Barcode No: 9780907383024
This history is about an ambitious entrepreneur with an exceptional talent for marketing. Austin Reed appreciated the opportunity offered by the expansion of office workers in the City who needed to dress as smartly as their wealthy masters, at affordable prices. A central theme is the evolution of 20th-century men's fashion, and its changing social context. It ranges from business clothes and white tie and tails to sports wear. It describes the impact on fashion of radical change in the 1960s and the emergence of women's "power dressing" in the 1980s. A further strand is Austin Reed people - a family business based on mutual loyalty between management, staff and customers. The founder inspired in his staff dedication to excellence in quality and service. The book contributes to the history of fashion, society and advertising graphics.

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