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Advertisers Guide to Exhibitions

By (author) Iain Maitland
Format: Paperback
Publisher: Management Books 2000 Ltd, Cirencester, United Kingdom
Imprint: Mercury Business Books
Published: 24th May 1993
Dimensions: w 138mm h 216mm
ISBN-10: 1852521848
ISBN-13: 9781852521844
Barcode No: 9781852521844
This comprehensive book is for experienced exhibitors who wish to know all about exhibitions - the different types, who runs them, when and where they are held and their suitability for promoting businesses, products and services. The reader is shown how to research and choose the right exhibitions, deal with the organisers, book space and attend to pre-show arrangements. He or she is then told how to design and set up a winning stand, bring in experts, handle clients, obtain sales and evaluate results. Illustrated throughout with exhibition documents and complete with an exhibitor's checklist, sources of help and useful reading sections, this guide should be of interest to anyone involved with exhibitors.

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