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Advertising Excellence

Format: Hardback
Publisher: McGraw-Hill Education - Europe, New York, United States
Imprint: McGraw-Hill Inc.,US
Published: 1st Dec 1994
Dimensions: w 216mm h 230mm
Weight: 1659g
ISBN-10: 007006847X
ISBN-13: 9780070068476
Barcode No: 9780070068476
This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising.

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