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AMA Marketing Encyclopedia

Edited by Jeffrey Heilbrunn
Format: Hardback
Publisher: McGraw-Hill Education - Europe, London, United States
Imprint: McGraw-Hill Contemporary
Published: 1st May 1995
Dimensions: w 160mm h 235mm d 36mm
Weight: 760g
ISBN-10: 0844235938
ISBN-13: 9780844235936
Barcode No: 9780844235936
Synopsis
Capitalize on the challenges of uncertainty and change that have become part of everyday marketing. Here, a panel of leading marketing experts have surveyed the key areas of marketing, identified current trends, and provided their prescriptions for the future. Jeffrey Heilbrunn keeps you informed of cutting-edge marketing terminology as well as classical, mainstream concepts.

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