Architects of the Web
1000 Days That Built the Futures of Business
"A terrific book that captures the explosion of creativity and business evolution at the center of the Internet phenomenon. A tantalizing mix of diverse players with utopian visions, animated by equal parts aggression and delight. A true saga of our time."-James F. Moore author, The Death of Competition; Chairman, Geo Partners Research Inc. Architects of the Web presents the dynamic history of the Web's creation and evolution-as well as its emergence as a dynamic business tool-through revealing profiles of its architects, the brilliant minds who have helped thrust the Web onto desktops and corporate agendas around the world. A diverse, ambitious group, the architects of the Web are: Marc Andreessen, Netscape Ariel Poler, I/PRO Rob Glaser, Progressive Networks Andrew Anker, HotWired Kim Polese, Marimba Halsey Minor, C/NET Mark Pesce, VRML Jerry Yang, Yahoo!
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What Reviewers Are Saying
"A terrific book that captures the explosion of creativity and business evolution at the center of the Internet phenomenon."--James F. Moore, Chairman, Geo Partners Research Inc.
An authoritative overview of the last three years on the Internet that is is plagued, however, by serious questions of audience, an elitist voice, and an almost paranoid preoccupation with Microsoft's Bill Gates. Beginning with the creator of the first graphical Web browser, Marc Andreesen, Reid - himself a Net world wheeler and dealer - takes a "big name" approach in his technological history, using the eight people behind such milestone Web products as RealAudio (Rob Glaser), Java (Kim Polese), and Yahoo! (Jerry Yang) as centerpieces around which he builds his study. Subjects run the gamut from pure technological advances to the history of Web marketing and "merging mediums," such as the Web and TV. For a CEO looking to launch a Web site, the book's business-savvy language will work, and it may prove an informative read. Similarly, the highly technical style will make a reader already fluent in the online lingo comfortable. However, to a lay reader, this book is likely to sound dangerously technocratic, as Reid is not very thorough in explaining the dozens of highly technical terms he uses. Indeed, Mark Pesce, creator of Virtual Reality Markup Language, states the dangers of too much technology in too few hands, saying: "I am both excited and mortified by this technology." Furthermore, Reid's perspective is very Bay Area - specific, ignoring developments taking place outside of California. If, for example, Wired is the leading Web publisher, as Reid claims, then what of New York exploits such as Word and Charged? And while Gates-bashing has always been the intramural sport of the industry, Reid takes it to a new low by dubbing Microsoft's CEO "Chairman Gates" in an obvious reference to Mao's authoritarianism. Of course, Reid's subtitle is reminiscent of Arthur Schlesingur's hagiography of John Kennedy. Perhaps the Web is Reid's Camelot and Gates his Castro. (Kirkus Reviews)