Every year since 1970 (with the exception of 1978) the IBA has undertaken a large national survey to assess public attitudes towards broadcasting in Britain. The survey asks a "core" series of identical questions on viewers' and listeners' opinions about all commercial broadcasting and then, for comparative purposes, many of the questions are asked about equivalent BBC services. Also asked are questions about people's access to the wide range of technologies now available. As this monograph reveals, most viewers and listeners have been satisfied with programme standards with repeats being the main source of complaint. A consistent finding over the years has been that only a small minority of the audience is offended by bad language, sex or violence and viewers are becoming increasingly aware of the family viewing policy and agrees with the watershed time of 9.00pm for programmes considered unsuitable for children. Finally, the public are cautiously optmistic about the possibility of having access to a far greater number of television and radio services. Enthusiasm for the new is, however, tempered by considerations of cost and quality.