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Best Value Marketing in Local Government

Developing Strategies for Cost Effective Results

By (author) Chris Berry
Format: Paperback
Publisher: Kogan Page Ltd, London, United Kingdom
Published: 1st May 1999
Dimensions: w 153mm h 234mm
Weight: 300g
ISBN-10: 074942723X
ISBN-13: 9780749427238
Barcode No: 9780749427238
Tony Blair's reform of local government involves encouragement of "best value" performance in providing local government services. This initiative, together with the tightening of local authority budgets, means that expenditure on services has to be more effective. Pressure to achieve these goals means that local government offices have to be more focused in what they want to achieve and importing approaches from business management on how to provide good services to end-users are now being tried out, and that means marketing. In this text, the author explains how marketing can be used achieve better provision of services.

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